Disregard all your previous assumptions. Nissan Trucks. The company behind the Hardbody could be looking at something more environmentally friendly when it comes to emissions, yet remains robust where it truly matters. There are speculations circulating that Nissan may be developing a small electric pickup truck and potentially even a hybrid version. Frontier . Automotive News talked with the chief of Nissan's product strategy Ponz Pandikuthira spoke about a new electric vehicle platform, sharing ample details that allow us to speculate or at least remain optimistic.
Formally, everything is still "under consideration." Informally speaking though, let's just say that if enough casual outdoor enthusiasts with plaid shirts step forward, this concept could become real by 2030. Think of it as a vehicle designed for both hiking aficionados and environmentalists alike.
If this new electric vehicle (EV) truck manages to embody at least half the spirit of the original model, old-school Hardbody Nissan could indeed have something worthwhile to plug in.
More Compact, More Efficient, And Significantly Cheaper Than The Big Electric Vehicle Competitors

However, imagine something smaller rather than a full-sized Titan with a plug. The idea of such a large vehicle has been outdated for quite some time now. Picture instead a "light-load" pickup from Nissan, envisioned as more of an "all-terrain kayak carrier" than a transporter for horse trailers. This model would be positioned lower down in their lineup. Electric vehicle monsters like the Rivian Target R1T toward that sought-after group of motorists seeking the functionality of a pickup truck, the environmental ethos of a Subaru owner, and an affordable price point that isn’t close to $90K.
There's a rising segment of individuals seeking an adventurous vehicle who are simultaneously eco-conscious and prefer not to drive a V-8 into nature," explained Nissan product planner Ponz Pandikuthira. This statement holds true. However, he added, "But do we have 100,000 such potential buyers for a Nissan electric truck? I'm skeptical.
We'd be thrilled to create it; however, we kindly ask everyone to queue up neatly and wave their checkbooks. This prospective electric vehicle will utilize lithium-ion batteries (nothing as fantastical as the mythical solid-state type) and might debut at some point before 2030, assuming everything falls into place perfectly and market conditions look promising.
A New Era Hybrid on the Verge?

If you find waiting several years for an electric vehicle (EV) pickup too long, here’s some good news. A hybrid version of the Frontier may arrive sooner. Unlike pseudo-hybrids with just extended-range electrics, this will genuinely be a hybrid featuring both combustion and electric motors powering the wheels directly. Nissan could potentially introduce it within the next few years, and as an added benefit, it would likely cost less than the fully electric model.
Here’s the rub. Nissan’s EV The budget is constrained, tariffs are harsh, and electric vehicle (EV) crossover models are at the forefront. However, the company remains discerning. Dealers are pleading for a pickup model, and customers could be enticed if the pricing is attractive enough.
Therefore, might Nissan create an electric pickup? Perhaps. Likely. Someday. However, this would happen only if numerous truck enthusiasts step forward and declare, "Count me in for one equipped with 4WD, a spacious bed suitable for a mountain bike, and absolutely no emissions-related remorse."