As many other brands phase out coupes, Genesis unveiled Two prominent ideas showcased at the Seoul Mobility Show. Last week, one of the highlighted models was a stylish pillarless two-door coupe. Named the X Gran Coupe, it was presented together with the X Gran Convertible. These concepts adhere to the same design philosophy. Genesis X concept , yet unlike the initial X models, these ideas seem ready for production. This is a significant difference since there’s a strong chance they'll actually be manufactured, bringing Genesis to a broader audience beyond its present customer base. During conversations with various media outlets at the 2025 Seoul Mobility Show, solusikaki.com Luc Donckerwolke, the Chief Creative Officer at Genesis, addressed the media and stated that they received "encouraging indications" from the financial analysis supporting the progression of these ideas towards manufacturing, with final decisions hinging on market size, sales volumes, and consumer interest.
Production-Ready Details
While there is no official Should we anticipate these entering production, considering the level of detail in the displayed concepts – right down to model-specific door sill guards? , Side mirrors, control knobs and gauges on the dashboard, windshield wipers, seat adjustment buttons, along with what seemed to be an operational multimedia and entertainment system – one would wonder if these features didn't get selected for the team.
Additionally, genuine brake pads, darkly tinted windows, and a fuel flap can be seen. It’s improbable that the company would dedicate significant resources to such refined concept models unless they intended to bring something substantial to market.
G90 derivatives can be easily integrated into the current lineup.
The undoubtedly beautiful ideas inherently share similarities with the Genesis G90 sedan Regarding the coupe, a Genesis spokesperson mentioned that there were several modifications made to the G90 platform to better align with the design concept.
Donckerwolke states that the X Concept vehicles share the same wheelbase, track width, and overhangs as the G90 sedan (referring to the shorter versions available in the U.S., rather than the longer variants leading the range in South Korea). However, they've fine-tuned the vehicle’s height by eliminating the sunroof and shifting the B-pillar approximately 12 inches further back to maximize space within the cabin area near the doors and wheels. According to him, this adjustment achieves what he calls “ideal proportions” for such an upscale model and significantly improves access to the rear seats. Additional measurements provided indicate about 1.5 inches gained in terms of headroom—a detail particularly relevant for final-production automobiles.
The concepts utilize the same chassis and platform as the G90... It’s a vehicle that can easily fit within our range. There has been sufficient interest to make us optimistic about it. We don’t create concept cars merely for exhibition purposes.
- Luc Donckerwolke, Head of Creative Design, Hyundai Motor Group
For both concept vehicles, the headlights and taillights feature the signature G90 "Two-Line" design; however, they also boast larger air intakes adjacent to the grilles. In response to inquiries about potential powertrains for these concepts, Donckerwolke stated, “Currently, it’s a 3.5-liter V6 turbo paired with an e-supercharger [...]. However, should this model move toward production, the engine would undergo additional refinement.”
There's a strong possibility that a hybrid variant of this powertrain will drive both the Gran Coupe and Gran Convertible models, considering the brand’s direction. dedication to incorporating hybrid power into the range , which presently offers only ICE and EV choices.
On Design And Inspiration
When unveiling the X Concept vehicles, the company emphasized that various new models and platforms will join their range moving forward. After almost a decade since launching, Genesis aims to ensure diversity within its lineup. Given that their current offerings include sedans, SUVs, and even a coupe-style SUV, adding an open-top model and a gran coupé seems like a natural progression. This was underscored by Donckerwolke’s comment about how having similar cars dominate roads can dilute a brand's distinctiveness. Clearly, the manufacturer is striving for greater distinction; thus, we strongly believe these concept designs must—and likely soon—transition into full-production reality.